Musicvideo, Client: The Birthday Girls
I wasn’t always so sure, wether or not I should direct this video. I thought, is it really necessary to give Donald Trump even more attention? But then I listened to the song, and with it’s electrifying and driving discorock-feel along with the idiotic lyrics, I was convinced with what they were trying to say.
Because we should not shut up about him, and we should never accept him (or people like him) as the status quo! The song and the video try to ridicule him (and other demagogues and populists) with his/their own weapons. There is, sadly, no point in reasoning with a bully. So we decided to embrace the primitive trashyness and have some fun! And boy did we have fun: We shot the main scenes on loation in the legendary Reitschule in Berne with an entire bus full of fans we drove in from Zurich. I then intercut it with six guerilla actions all around Zurich.